Great Guns Director Calum Macdiarmid turns up the heat with his new film ‘Bed’ for K-Y TOUCH

Feb 18 2016

Calum Macdiarmid teamed up with Creative Agency Havas Worldwide and K-Y to shoot a racy new POV film for K-Y Touch - a massage crème which doubles as a lubricant promising to gently intensify sensation with every touch.

The film reunites Calum with DOP Riego Van Wersch after a recent Jessica Alba shoot, and is shot in 2 parts as part of the interactive user experience created for their online digital content. The viewer can watch ‘her feel’ or ‘his feel’ and by holding down the touch pad on your laptop, or finger on your touch screen, you can flick between both his view and her view. Calum comments; “we used fast cut expressionist elements when shooting, which helped create a more sensual and poetic feel to both films.’ The end result is a little bit naughty!

KY Touch - Bed - Agency 30-7

You can experience the touch for yourself here:

Or watch the film here:


Client: Reckitt Benckiser / K-Y

Marketing Director: Karen Chisholm

Senior Brand Manager: Rachel Sexton

Agency: Havas Worldwide

Global Brand Director: Betsy Simons

Global ECD/Managing Director: Israel Garber

Creative Director: Luke Hughett & Sean Lee

Executive Producer: Laura Shuey

Account Director: Jennifer LoSicco

Production Company: Great Guns

Director: Calum Macdiarmid

DOP: Riego Van Wersch

Grade: Mikey at the Mill New York


For more information about Calum Macdiarmid please contact:

Elise Jeanrenaud |

Attilio Gianfrancesco |

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