Great Guns’ James Teh directs #ClearThePitch which asks football fans to support DCA who create safer communities

Apr 04 2016


LONDON, 4th April 2016 - – Today, on International Day of Mine Awareness and Assistance in Mine Action, Great Guns has teamed up with Grey for Good, the philanthropic arm of Grey Group Singapore and with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world – communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs.

The centerpiece of this effort is a powerful film directed by James Teh. We are proud to be a part of this campaign as it tackles a topic often described as one of the most evil problems affecting millions of civilians in over 60 countries around the world.

DVA - Clear The Pitch-1

To change this, the integrated campaign #ClearThePitch builds an emotional link to one of the world’s biggest sports: football. It’s a universal sport, but due to remnants of war such as land mines, cluster bombs and unexploded ammunition, in large parts of the world playing football on fields can be extremely dangerous. Especially for children.

DVA - Clear The Pitch-6

The film puts this into dramatic perspective. Starting out as what could well be a brand film by one of the big football suppliers, it features balls from around the world. With an iconic song as soundtrack: the football hymn “You’ll never walk alone” – sung by supporters in stadiums around the world to back their team – was reinterpreted in a highly emotive acoustic version. Just as the inclined fan is wondering which product this is all about, the film takes an unexpected and disturbing turn: revealing Muhammad Porsa, a child who stepped on a landmine three years ago, asking the audience whether they saw the bomb amongst the balls. He then points out the cluster-bomblet which actually looks much like a ball – making clear just how nasty the problem is. The core messaging is simple: Help DCA clear the pitch and create safer communities.

Hashtag: #ClearThePitch. Campaign website:

Link to download the film:


NGO and brand: DCA Mine Action Client team: Richard MacCormac, Nikolaj Søndergaard, Christian Sophus Ehlers, Anne Kristine Erhardsen, Camilla Tollstorff Ardilsø, Mulle Juul Korsholm, Anne Mousten, Tobias Juhler Maureschat

Agency: Grey Group Singapore (through Grey for Good) Agency Team: Till Hohmann (ECD), Antonio Bonifacio (CD), Konstantin Popovic (MD), James Dickinson (CW), Luis Fabra (AD), Brendan Cravitz (Sr. EP), Lauren Rilley (Producer), Rasyiqah Rahman (AM), Suresh Ramaswamy (Digital lead), Karishma Menon (Digital), Huma Qureshi (PR lead), Yanrong Pang (PR)

Film Production Company: Great Guns Executive Producer: Laura Gregory Producer: Mathew Alden Line Producer: Ann Suthida Sihasavetra Director: James Teh DOP: Sinthop Sophon (Jeab) Production Design Nattachai Kitjanawanchai (Nut Art)

Music and Sound Design:  Yessian Music, New York Composer/Arranger:  Michael Dragovic Sound Designer/Mixer:  Jeff Dittenber CCO:  Brian Yessian Song: "You’ll Never Walk Alone” (by Richard Rodgers and Oscar Hammerstein II)

Editing and Post-Production: Cutters Executive Producer: Timo Otsuki Producer: Shumpei Negami Editing Supervisor: Ryan Mcguire Colorist: Ben Conkey Colorist Assistant: Toshiki Kamei Online/Finish: Dr. Yu Online Assistant: Tomomi Ogawa

For more information, contact: Attilio Gianfrancesco | Elise Jeanrenaud |

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