LIZH Mentor: Laura Gregory - Chairman and Executive Producer

Jun 29 2012

Cannes Lions-winner Laura Gregory has worked in production for her whole career and launched her production company, Great Guns in 1996. The company is behind commercials that have been recognised at every major awards festival globally. With headquarters in London, Great Guns now has offices in the US and Asia. Award-winning ads Gregory has produced include AppealNow’s campaign ‘Kicking’ and ‘Bingo’, which won two Gold Cyber Lions at Cannes in 2005, and 2010’s ‘Blind Preview’ for Volvo and the Nike AIR classic ‘Secrets’, to name but a few. She also picked up an AICP Gold in 2010 for another Volvo film, ‘Stormy Night’ and a Gold Lion at Cannes 2010 for Great Guns USA/Droga5’s V Australia ‘4320 LA/SYD’.

Gregory co-created and produced the 1999 epic ‘Cheat’ for Guess?. The film, starring Harry Dean Stanton and Juliette Lewis, is recognised as the first ever piece of ‘advertainment’, a long-format film with no product in sight. It won 84 awards globally.

As well as creating award-winning commercials, Gregory founded Young Guns, a division of Great Guns to launch new talent. Notable names to emerge from this stable include Laurence Dunmore, Paul Street, Jason Smith and Stephen Norrington. She is also behind a number of creative alliances bringing together talents from different industries, working with the likes of Michael Mann, Taylor Hackford and David Nutter on commercials.

Beyond advertising, Gregory has produced a number of independent films including 1994’s Split Second, starring Rutger Hauer and Kim Cattrall, and the documentary The Steve Plan.

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