Volvo’s Epic Branded Music Video Is The Ultimate Break-Up Fantasy
Feb 21 2018
Great Guns’ Tal Zagreba directs the heart-racing, half-live action, half-animated film, ‘Call My Name’, using Volvo as the vehicle for narration
Tel Aviv, January 9th, 2018 – Great Guns Director, Tal Zagreba, tells the story of explosive heartbreak and escapism in a half live action, half animated road trip for Volvo.
This cinematic piece of branded content, which also acts as a music video for ‘Call My Name’ by The Goldman Brothers, features McMafia’s Yuval Scharf, one of Israel’s biggest stars, behind the wheel of a Volvo V40, as the fantasy of leaving her partner in the dust begins to materialise in clever flickbook-style animation. Her animated partner gradually develops into a full cartoon and, as the explosive story unfolds, the narrative uses the vehicle as a literal and metaphorical means for telling the story.
Great Guns’ Zagreba worked closely with producer Lior Miller, animation director Robert Moreno and car manufacturer Volvo on the film. “We wanted to achieve something really out of the box and epic for Volvo. In this film, the vehicle and the characters are equally integral and interconnected with the narrative, and the animation enriches this connection. I wanted the car to function as the narrator as it takes the lead character through the stages of a breakup,” states Zagreba. “From pitching the initial concept right through to post production, Volvo trusted us completely to create the film as we saw fit, and didn’t see anything until the finished product - which totally blew them away. It was so rewarding for us to initiate this idea ourselves and be given the trust and freedom by Volvo to realise a final film that was so true to the original idea with such few limitations on creative direction.”
The film was shot over two days in the wilderness between Jerusalem and Jericho in Nabi Musa, Israel. The stretch of land provided the spanning mass for the vehicle’s course. Filming in the peak of summer, however, brought some challenges. “We were filming in 50-degree heat, in the hottest place in the country,” Zagreba adds. “The temperature got so hot that the drone almost overheated! But we overcame it and the landscape was perfect for the backdrop of the film.”
Having found a natural chemistry whilst working together on previous projects, Tal was keen to collaborate with animator Robert Moreno again. “Robert is truly brilliant. The animation he created was exactly what I had imaged. We have a real creative connection and it was great to work with him and such a talented bunch of people on the film, not least the guys at Great Guns for their all their support in co-producing this video with us.”
Volvo will distribute ‘Call My Name’ through their global digital media, music and social channels from Tuesday 9th January.