Italian-born Pierluca studied at Milan's European Institute for Design before moving to Los Angeles. He has worked with many high-profile celebrities such as Penelope Cruz, Diane Keaton, Natalie Portman, Beyonce, Eva Mendez, Liv Tyler, Andi MacDowell, Zoe Deschanel and Paul Walker for brands including Apple, Cadillac, Chrysler, Covergirl, Dove, L'Oreal, Pantene, MTV, Vidal Sassoon, Wella, Haagen Dazs and American Apparel.